American Barbell
Their story More than barbells
American Barbell began building Gym Equipment in 1978 and our levels of manufacturing and quality have been apparent since day one. Our roots began an Original Equipment Manufacturer (OEM) for the biggest names in the global fitness industry. Over the last 40 years, we have blazed a trail, creating the most notable innovations and industry firsts. Our list of accomplishments range from creating the first Hard Chrome Olympic Barbell (1998), the first Urethane Bumper Plate (2012), The first Cerakote Olympic Barbell (2016), high-strength and lightweight aluminum cable attachments, custom molded urethane weights and our industry leading, Series-1 Urethane dumbbell with patented Spline technology, to name a few.
The depths of our experience and precision engineering are felt in the quality of our products, and it's because of this, we are the exclusive provider to the biggest commercial gym chains in the industry. Our equipment can be found in Gold's Gym, Orangetheory, Planet Fitness, Universities, Military bases and numerous strength and conditioning facilities domestically and world wide. We are confident that you've seen and felt our quality before.
No one thought we'd make it this far, and we're not stopping.
-American Barbell
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Safety Is Our Priority
Our equipment undergoes rigorous testing to meet and exceed safety standards, ensuring it withstands intense usage. Through battle-testing in demanding environments, we can provide superior, safer products.
Production Control
We retain complete control of our production process as sole operators of our manufacturing facilities. This empowers us to uphold the highest standards of quality assurance,, durability, and performance.
Customer Experience
We promise to provide exceptional quality, customization options, reliable performance, and a collaborative customer experience. We work closely with you to guarantee our clients receive durable, top-of-the-line equipment.
Pioneers of Precision. Masters of Strength.
For over 45 years, American Barbell has led the evolution of barbell technology—setting the standard in innovation, precision, and durability across commercial, collegiate, military, and elite home gym spaces.
From collaborating with the NFL and U.S. Military to powering global fitness giants, our legacy is built on one relentless pursuit: excellence. Every barbell we craft tells that story—engineered for performance, built to endure, and unmatched in feel.
Others have tried to imitate us. That only proves one thing—we set the benchmark. We don’t follow trends.
We originate. We innovate. We manufacture strength.
